|
|
The marketing secret every child knows
Little Kids Ask Until They Get What They Want Mom, Mom,
Mom, Mom, can I have an ice cream? Can I, Can I, Can I, Can I? Please, Please,
Please, Please. I'll be good for a whole year. I promise. Just give me a dollar.
I won't ask again for a long time. Pleaseeeeee!
Regular, repeated mailings are the way to create big predictable results.
When you mail every 30 days for a year you will cause a dramatic growth in
your business.
People respond to repetition. If you are a parent you know how hard it is
to refuse repeated requests for an ice cream or a desperately wanted toy.
If you are not a parent, I'm sure you remember asking, even begging for a
toy, a treat or permission to stay up past your bedtime, until your parents
finally gave in. Your customers and prospective customers are similar. They
need to be asked repeatedly too.
Who You Should Ask:
You should be asking 3 groups of people to do one of 3 things:
1. The first group is your house customer list (your own list of existing
customers).
You should be asking your existing customers repeatedly to contact you about
some offer you make to them for your products and services.
A clear offer with an easy way to contact you should be made, like:
“We will give you 5000 full color postcards for $389, simply
give us a call at 800-628-1804 to set up getting your postcards.”
Or some other offer you reasonably believe they will be interested in based
on your personal knowledge of them and preferably based on their actual previous
buying behavior.
2. The second group is your house prospect list (prospects you have caused
to inquire about your products and/or services through your own marketing efforts).
This group of people is interested in your service but hasn't made the decision
to go for it yet. They will be the most likely to respond to a special when
you offer it to them.
3. The third group of people are people who can reasonably be expected to
be interested in your products and/or services, but who have never purchased
anything from you and have never inquired about your products and/or services
either.
The likely reason they haven't contacted you is that they don't know that
you even exist.
You remedy that by contacting them with a series of postcards offering
free information about how they can benefit from your products and services.
If this list of people is properly selected and if you make an offer that
a reasonable person will find very, very difficult to refuse, then your response
rate will be high.
That is the whole game in a nutshell. Create or get a list of people who have
demonstrated they are interested in the type of product or service you offer.
AND/OR Get a list of people extremely likely to be interested, even if they
haven't already proved they are, by buying from you or one of your competitors.
Once you have these lists of people contact them with postcards which offer
them the benefits of your products and services and keep making them offers
until they inquire and/or buy from you and then ask them to buy more on a regular
basis.
If you do what you have just read about you will have more business than you
can shake a stick at.
You will have a smile on your face just like the little kid with a belly full
of ice cream he/she convinced mom to buy.
About the author
Steve Conn, a Marketing Consultant, consulted PostcardMania before
it could afford its own in-house full-time marketing director. Joy
Gendusa founded PostcardMania in
1998, her only assets a computer and a phone. By 2005 the company
did over $12 million in sales, employed over 100 people and made Inc.
Magazine’s prestigious Inc 500 List as one of
the 500 fastest growing companies in the nation. She attributes her
explosive growth to her ability to choose incredible staff and her
innate marketing savvy. As an Expert Author, she is always willing
to share her marketing advice through articles, interviews and speaking
engagements. PostcardMania is a full service
postcard direct mail marketing company which includes graphic design,
printing, mailing list and free marketing advice. Visit PostcardMania's web
site at www.PostcardMania.com |
|
» Controlling
the price changes in futures markets
The lock-limit is one way that the markets can be controlled.
» How
much will price changes effect stock trading?
Price elasticity is an economics term that refers to
the way that price changes of stock can affect the demand for that
stock.
» Large
volume trading in steps
Program trading is a term that is also used in at least
two different (though similar) meanings.
» How
many stock options are available?
Open interests are not a feature of all stock market trades.
In fact, open interests are calculated based on options and futures
trades.
» Protect
your portfolio from large losses
If you are worried about the stock market, then you
might want to consider portfolio insurances.
» Insure
your investment without limiting returns
Are you looking for a way to trade on the stock market
without having to deal with all of the risks?
» Regional
funds explained
Increase your portfolio diversity with funds from other
regions.
» What
is a derivative?
Invest in commodities without buying the commodities themselves.
» What
is an option?
An option is an agreement that a commodity or stock
will be available for purchase at a set date.
» Should
I always pay a commission when buying mutual funds
There are three main types of mutual funds when it comes
to commissions.
» Find
the lowest risk investment portfolio
If you're trying to find a good investment portfolio,
then you may want to look at the Treynor measure.
» The
difference between PAX World Funds and The World Funds
The first type is purchased through the company PAX,
and these funds focus on socially responsible companies.
» The
Alpha factor explained
A new method of differentiating between different investments.
» How
good is your planned investment
A company prospectus is a legal document that has been
filed by the company that you might be thinking about investing
in.
» How
do I find the best investment advisor?
If you're looking for the best investment advisor for
you, you should make sure that you pay attention to the type of investments
that that advisor usually recommends.
» How
to find the best full-service stockbroker - ask questions
Before you decide who you should choose for your full-service
stockbroker, make sure that this is the best option for you financially.
» Investing
in commodities
Investing in commodities is not too hard to do - the
real problem comes in when you are trying to decide which commodities
you should invest in, and when it is better to buy or sell a particular
product.
» Don't
wait to get your retirement payments!
If you're looking for an annuity, there are a variety
of different annuities to choose from.
» Multisector
bond funds explained
If you are looking to invest in bonds, but you are not
sure that you want to deal with making all of the purchases on
your own, bond funds might be the right option for you.
» Private
annuity explained
The biggest difference between a regular annuity and
a private annuity is that private annuities take place between
two individuals, instead of between an individual and an insurance
company.
» Avoid
estate taxes with a life insurance trust
If you're looking for another way to insure yourself with
a life insurance policy that will avoid any taxes after your death,
then you should look into getting a life insurance trust.
» What
is a Section 1035 policy exchange?
Don't lose insurance money when you change policies.
» Who
should consider annually renewable term life insurances?
If you're looking for a good insurance policy, then
you should probably take a good look at your financial situation,
and at what you can count on being your situation in the future.
» Death
benefit only plan explained
If you need life insurance, but you are not able to afford
the regular price for life insurance, then you might want to look
into a death benefit only plan.
» How
to save money on your homeowner's insurance
In the case of homeowner's insurance, the most common
way to reduce the amount of money that you will be paying each
month is to increase your deductible.
|
|
|
Please visit Sitetube.com
and learn how to profit from your website.
|
|
|
|
